CallingID Strong Authentication Platform is a set of software components that automatically protects web site owners and their users from all forms of Internet Fraud: illegitimate access to accounts, identity theft, phishing, spyware, man-in-the-middle etc.

The platform has two major options:

	A Client-less Solution that does not require any special software or hardware and combines mutual authentication with anti-phishing and anti-spyware
	A Client Based Solution that requires a small add-on to Windows machines allows the log-in process to unchanged and requires only a minimal change on the server to provide the best protection against phishing, spyware and man-in-the-middle attacks. The hardware ID of the machine used is considered as physical second factor for authentication.

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Benefits for Users:
	Identifies the site being accessed even before it is visited
	Identifies who owns the site
	Verifies that the site is OK to deal with
	Verifies that the site is not a phishing or scam site
	Verifies that the site is prepared to protect user's personal data
	Protects of the user's personal data from intelligent attacks like phishing, key loggers, spyware, malware, man-in-the-middle
	Authenticate the site to the user
Users perfer CallingID desktop solutions for the following reasons: No special hardware required, software is optional, no training required, the value beyond the security - see who owns every site visited. More than 50% of CallingID users report an increased usage of e-commerce and online banking.
Benefits for Web Sites:
	Strong authentication without client software or hardware
	Adaptive risk based verification and authentication
	Dynamic multi-layered authentication with 6 built-in factors
	Unique strong mutual identification and authentication
	Comprehensive real-time fraud attack identification
Benefits for Financial Institutions:
	CallingID Strong Authentication Platform meets and exceeds the guidelines set by the FFIEC for strong authentication at minimal cost, while providing the most convenient user experience and highest security level (See how)
CallingID strong authentication platform is a preferable customers’ solution and best cost/performance solution for strong authentication
	Customers feel that the site is good for business
	Customers like no added complexity
	Customers see value beyond security
	Complies and exceeds regulation requirements (FFIEC, HIPPA)
	Easy for implementation with existing authentication solutions
	Requires minimal support and maintenance

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CallingID Strong Authentication Platform supports all common client platforms and browsers without requiring any hardware or software installation or configuration on the client machine. Optionally, the user can choose to either install a small software component or enable an ActiveX for Internet Explorer or an XPI for Firefox, thus easing the authentication process, enhancing the security level and achieving automatic client based risk assessment for every site visited.